Wouldn't it be nice to have all skin care products on the market free of toxic chemicals, petroleum (crude oil) byproducts, harsh preservatives and fillers? Consumer awareness intensifies the demand for all-natural, non-toxic products. Yet, over 95% of cosmetic products in this largely self-regulated industry still contain one or more of the toxic ingredients we need to avoid. Some of these ingredients are carcinogenic, others cause endocrine disruption, produce free radicals, cause cyto toxicity, skin irritation, or extreme dryness and dermatitis. Just in the last ten years alone, skin cancers have more than doubled, endocrine disorders have tripled, and our exposure to these toxins is continuing to degrade our health. The 1950's notion that chemicals provide solutions to everything is outdated and needs to shift. We established Choice All Natural, Inc. as a social entrepreneurship project to provide consumers with a safe alternative. Formulating and manufacturing pure, nontoxic skin care, hair care and body care products is all we do.

OM Botanical is a beautifully handmade brand of truly natural and organic skin, hair and body care products. The decision about what goes into our products and what stays out is based totally on the safety and efficacy. Our scientists study the bio-activity of plant molecules, identify the ingredients that work in synergy with your skin's inherent mechanisms, and then develop formulations for specific applications. It is this process that led to the development of out
therapeutic brand of 100% natural and organic skin, hair and body care products. OM Botanical ingredients are not only the safest, but also have the most powerful healing properties available.

When OM Botanical says it is truly all natural and organic, we are saying that we use only the purest botanical ingredients and minerals. Unbleached and unprocessed, these non-white products are completely free of toxic chemicals, petroleum based ingredients, synthetic compounds, harsh preservatives, perfumes, fillers or any animal derived ingredients. We also refrain from animal testing. There are no secret ingredients, as we proudly list everything we use so you know exactly what you're putting on your body. Unlike most skin care products with water as the primary ingredient, we do not add any water to our formulations. We don't give you products that are 60 to 80% water. As a result, only a small amount of our highly concentrated products is needed. Skin care should be caring for your skin, not harming your body or the environment. This is what we believe and this is what we stand by at OM Botanical.



We strive to empower our customers, our associates and communities across the world to control their own destinies. We do this through:

  • Choice: We offer a selection of products that are truly 100% natural and free of toxic chemicals, preservatives, synthetic compounds, perfumes and fillers; products that are safe, effective, gluten free, vegan and cruelty free.

  • Win-win relationships: We create strong relationships with our customers, our associates, our suppliers and communities around the world through integrity, trust and open communication.

  • Education: We believe knowledge gives us power to choose, so we have dedicated our resources to learning, research and development, as well as in educating our customers of the potential benefits and risks of using synthetic ingredients. We also encourage customers to know what is in the products they consume both externally and internally.


Stewardship is accepting responsibility for the welfare of the world. We are committed to the proper use and management of the Earth's resources, as well as protecting the health and safety of our customers and associates.

  • Ethics: We believe that using animals as property and animal products as a commodity is unethical. Hence, all of our products contain neither animal ingredients, nor are they tested on animals.

  • Social Entrepreneurship: We are an entrepreneurial company with a focus on the triple bottom line - social, environmental and economic sustainability. We also partner with Trees for the Future to plant one tree for every product we sell. we also support many grassroots social and environmental organizations.

  • Sustainability: Our practice embodies "design with nature" for both our ingredient sourcing, as well as our formulations. We carefully select suppliers that support sustainability and fair-trade practices. We diligently formulate our products to work in synergy with the body's inherent mechanisms and balance. We are also committed to reducing the global footprint of the beauty, health and wellness industries.


Provide leadership to create and support consumer demand for truly natural nontoxic products that enhance their health and well-being.

  • Dare to be different: With so many companies flooding the market with new so-called "quick-fix" products that disregard  the long-term health and safety of consumers, OM Botanical is an emerging industry leader that dares to be different. With our commitment to the purest offerings and innovative formulations, we have created products that are safe, effective and simple to use.

  • Be the change: The inception of OM Botanical is the personal rendition of change for its vegan Founder/CEO, inspired by Gandhi's quote: "You must be the change you want to see in the world."

  • Transparency: We seek to create transparency with respect to our ingredients, sourcing, production, and product safety and efficacy in order to offer the safest, highest quality products available.

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